LØCI, a UK-based footwear brand launched in 2021 by two brothers, Emmanuel and Frank Eribo, has experienced rapid growth the past few years due to the popularity of their sneakers with celebrities around the world.
Nicki Minaj has become an equity owner of the UK-based footwear brand LØCI and will launch her own limited-edition sneaker collection.
Emphasizing her personal involvement and commitment to the brand’s mission, Nicki aims to infuse her unique style and cultural values into the sneaker designs, further enhancing LØCI’s status as a significant black-owned business.
Nicki’s first limited edition collection with LØCI will include five (5) distinct styles, available in eleven (11) vibrant colorways made from LØCI’s next-gen material bio-leather, a blend of non- food grade corn and recycled textiles, and are priced between $185-$200 USD.
“I’m absolutely thrilled to join the LØCI family as an owner,” Nicki expresses. “Their mission resonates with mine. Sneakers have undeniably played a transformative role in shaping my unique style, allowing me to boldly express my true self. I wanted to ensure that the culture I grew up with, one of never giving up, was mirrored in my collection. It’s more than just fashion; it’s a lifestyle. I’ll never put out a single pair that I don’t wear. My fans know that about me. It’ll always be ‘Nicki Approved’.”
LØCI CEO, Emmanuel Eribo adds, “LØCI is all about working with people who believe in our mission and see the world in the way we do. Having Nicki Minaj place her faith in us as an owner and her determination to elevate our brand on a global scale is a testament to our shared vision of challenging conventions and making a meaningful impact.”
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)